Coda Labs tasked Token Interactive with the creation of Train Driver 3D!, a hypercasual mobile game centered on the thrilling experience of driving trains. Our objective was to design a game that was both accessible and engaging, with a focus on capturing the essence of train operation in a fun, stylized format. The game features intuitive controls and a progressive difficulty curve to keep players engaged. Notably, our marketing strategy achieved a cost per install of less than $0.25, demonstrating the game’s appeal and our effective promotional efforts.
